1、现代社会广告已经充斥了生活的每个角落;
2、和任何其他事物一样,广告也有两面性;
3、因此,面对广告我们得小心,以免上当受*。
The Effects of Advertisement
As one of the products of modern society, advertisement has filled almost every corner of the world. We are exposed to them anywhere and anytime. When we listen to the radio or watch TV, the programs are broken up by advertisements that flash on every five or ten minutes. Walking in the street, we find we confronted with endless ad bulletins. Every evening, especially weekend evenings, we find out mailbox full
of ad leaflets. With their tremendous power and attractive, advertisements have become a part of our life.
Every coin has two sides, so does advertisement. Advertisement exerts both positive and negative effects upon our life. In order to promote trade, business people engage in making their products known to the public in the most attractive ways so that potential customers find it easier to choose what they are to purchase when faced with shelves of goods in the supermarkets. However, advertisements are not always reliable, as some dishonest businessmen exaggerate the functions and qualities of their products. Customers may be misled and deceived. Such is often the case, and it does harm the interests of the customers.
Thus, when confronted with an advertisement, we have to be very cautious so as not to be taken in by appealing words and pictures in it. We should remember that advertisements are good at playing with words. What customers should do is to ask about the product and try it, if possible, before purchasing it.